More Than News: Indigenous Media Empowers Native Voices and Communities
Indigenous people across North America depend on Native media outlets for essential information about their communities and tribal affairs. These newspapers, newsletters, magazines, radio and television broadcasts as well as online publications are often produced in places that otherwise lack a reliable source of timely, accurate and contextual coverage of what impacts their daily lives. Indigenous media, however, does more than distribute news. It serves as a community forum that can help reinforce cultural values and languages. Ultimately, it holds the potential to reaffirm an Indigenous community’s identity.
Founded in Culture
The Native American Journalists Association (NAJA) estimates about 400 Indigenous news outlets—including print, digital and broadcast— operate throughout the United States and Canada. Their followers range from a few hundred readers or listeners to millions of online and television viewers.