Support Native Radio Stations
After two years, Native Public Media (NPM) held its first in-person training in Phoenix, Arizona, on November 5, 2021. The coronavirus pandemic converted NPM’s in-person program services, including broadcaster training and education, to go virtual. Six broadcasters from four Native radio stations participated in the one-day training focused on Underwriting and the Corporation for Public Broadcasting’s Community Service Grant (CSG) requirements. The participants were fully vaccinated and took extra safety measures.
The pandemic created many challenges, explicitly declining underwriting revenue for Native radio stations. Underwriting is financial support for public radio stations and offers added value for businesses. Businesses have an opportunity to provide financial support for noncommercial stations to receive recognition on-air and to connect with the station’s audience.